JUNE 2005 – Platinum the most precious metal

“If a June night could talk, it would probably boast that it invented romance.” – Bern Williams


“Contrasting the linear with the circular” – ce

One of our newest styles, the “Round Bezel Ring” allows flexibility in colors, including combining different colors of metal and stones. And of course, diamonds. We can create one to suit your needs. This one is shown in yellow gold with a 2.89 ct green tourmaline.

CED – News & Events

Westchester Wag – Claudia Endler Designs received east coast editorial recognition for our stackable, three colored gold series. CED Archives
(see pictured below)

June 10-12 (Fri/Sat/Sun 10a – 6p)The Contemporary Craft Marketcelebrates its 20th Anniversary Show at the Santa Monica Civic Auditorium.Claudia Endler Designs will be exhibiting (Booth 205) at this well known juried craft show along with other artists whose work includes sculpture, textiles, ceramics, jewelry and more. Contact www.craftsource.org to click and print an image of the postcard. They will honor it at the box office for two free admissions. www.contemporarycraftsmarket.com


Join CCFA (Caring for Children and Families with AIDS) for Annual Vintage Hollywood Wine Event

June 11 (Sat) – The Honorable Richard Riordan and Nancy Daly Riordan open their beautiful home. A dozen of LA’s hottest restaurants and 30 superb vintners are donating food and wine tasting for this event to benefit Caring for Children & Families with AIDS. Join David & Courteney Cox Arquette, Jon & Joya Favreau, Freddie Prinze Jr. & Sarah Michelle Gellar, Megan Mullally, Christine Taylor & Ben Stiller and more! Corporate sponsorship is available. Individual tickets are $150.00. Call Bart Verry at 323.931.9828, ext. 128, or visit www.4ccfa.org.

DCA Fine Art in collaboration with Empire Studios presents LIVE DRAW!

June 17 (Fri 8p-12a) – Art-goers are invited to observe, interact and purchase “right off the pad”, as multiple figurative artists draw female and male nudes in a dynamic environment. The interplay between the models, artists and audience creates an electric atmosphere that is complimented by fine cocktails and fine grooves. Tickets: $20 in advance ($25 @ door) Reservations/Info: 310.922.4124 or hilary@rhode.com
Empire Studios, 3137 South La Cienaga Blvd, Culver City

The Brewery Project presents “600 Images / 60 Artists / 6 Curators / 6 Cities: Bangkok / Berlin / London / Los Angeles / Manila / Saigon”

Now thru June 25 (Fri/Sat/Sun 12p-5p) – An exhibition put together by 6 curators in 6 cities have explored the possibilities of curating entirely through the internet, one exhibition of 600 city images by 60 individuals – artists, photographers, architects and graphic designers. The Brewery Project: 676 S. Avenue 21 #33, Los Angeles

JUNE’S FEATURE: Platinum the most precious metal

Brief History of Platinum

Many believe that platinum is a new metal. Did you know some meteorites contain platinum? The earliest recorded meteorite dates back 2 billion years. Since then, platinum has been seen throughout history. In the Louvre, sits a casket with platinum hieroglyphics that dates to about 700 BC. Some artifacts were discovered in Pre-Columbian South America dating 100 BC. Not knowing what they had, the Spanish Conquistadors in the 16th Century named it “platina”, “little silver”. In the mid 1700’s, a Swedish scientist categorized platinum as a precious metal. King Louis XVI of France wore jewelry made of the precious metal. Substantial deposits of platinum were discovered in the 1800’s in Russia and it was officially declared legal tender. Czars and European kings adorned themselves with it. Platinum deposits in Johannesburg, Africa were discovered in the early 1900’s. During WWII, platinum was used by the armaments industry and the creation of platinum jewelry was prohibited. That is why you will see white gold coming into popular use at that time. In the late 1990’s, platinum jewelry made a resurgence. It is now one of the most sought after metals for bridal/wedding jewelry.

The Qualities of Platinum

Rarity – Platinum remains the most precious and most rare metal available. It is 35% more rare than gold. The annual worldwide production of platinum amounts to some 160 tons, compared to an estimated 1,500 tons of gold. It can be found in just a handful of regions of the world. The mining and refining processes are both arduous and time-consuming. For example, in order to extract a single ounce of platinum, about 10 tons of ore need to be mined. After that, the refining process takes a full five months.

Purity – Platinum in jewelry is actually an alloyed group of six heavy metals, including platinum, palladium, rhodium, ruthenium, iridium and osmium. These other metals are so similar to platinum in weight and chemistry that most were not even distinguished from each other, until early in the nineteenth century. It’s the only precious metal used in fine jewelry that is 90% to 95% pure, largely hypoallergenic and tarnish-resistant. Look for platinum jewelry marked 900Pt, 950 Plat or Plat.

Durability – Its density and weight make it more durable than other jewelry metals. It weighs almost twice as much as 14k yellow gold. Platinum does not wear away and holds precious stones securely. Like all precious metals, platinum scratches, however, the scratch on a platinum piece is merely a displacement of the metal and none of its volume is lost, unlike other precious metals.

Luster – Its white luster is unique. White gold is yellow gold with alloys added to make it look white. Most white gold is rhodium plated to look more like platinum. However, the plating eventually wears off. Platinum always holds its white color.

Working with platinum – Working with platinum requires different tools and machinery. It melts at a higher temperature and is more labor intensive to work. When a stone is already set, sizing platinum rings often requires the use of a laser to avoid damage.

Resources: preciousplatinum.com, platinum.matthey.com,theplatinumcollection.co.uk, thediamondbuyingguide.com

One thing I really like about having CE jewelry – is when I shop for clothes that will look good with it!!! 🙂 I’m not a “flashy” clothes kind of person and I love that I can wear things that are simple and have the jewelry to make it beautiful! – M. Eccles, Architect

THE WAY OF CHIC: Lighting your surroundings in retro, vintage streamline, contemporary or candlelight is chic.


Eos, the goddess of dawn, re-incarnates as a beacon of light. Imagine a floor lamp that suits your every mood and illuminates the senses. VISOPIA Lighting designs are chic to say the least. These streamlined perfect forms have a luminescent glow. Many styles are available, as well as custom designs for your home, office or industrial project. Visit www.visopia.com to be illuminated.

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Thank you.

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